TYMEinc NIL Onboarding Script

Brandon's First Meeting with Athlete + Family

PRE-MEETING PREP (Brandon's Internal Checklist)

Before the family arrives, Brandon reviews:

• [ ] Athlete's current social media handles and follower counts
• [ ] State of residence — confirm if high school NIL is permitted
• [ ] Age and grade level
• [ ] Position, rankings, and any existing deal history
• [ ] Notes from whoever referred them to TYMEinc

OPENING SEGMENT (5–10 min)

Set the tone. Make them comfortable. Establish trust.

[Brandon walks in, greets everyone by name, shakes hands with parents first, then athlete.]

"Welcome — I'm Brandon. Glad you're here. Before we get into anything, I just want to say: there's no pressure in this room today. This is a conversation, not a sales pitch. My job is to figure out if TYMEinc is the right fit for your family — and if it is, what that actually looks like for [Athlete's Name] specifically."

[Pause. Let that land.]

"I'm going to ask you a lot of questions today. Some are about baseball. Some are about money. Some are about who [Name] is as a person. All of it matters. Sound good?"

[Wait for agreement from both athlete and parents before moving on.]

ICEBREAKER — Ask the athlete directly:

"So [Name] — before we get into the business side — tell me about yourself. Not your stats. Not your ranking. Just you. What's your story?"

[Let them talk. Don't rush. Listen for:]

• Personality type (quiet vs. outgoing — matters for brand strategy)
• What they're proud of beyond baseball
• Family dynamic (who's the decision-maker in the room)
• How self-aware they are about their own value

SEGMENT 1 — EDUCATION (15 min)

Teach before you sell. Most families know nothing about NIL.

"Okay — let me just make sure we're all starting from the same place, because NIL is still pretty new and there's a lot of noise out there. Can I ask — what do you already know about NIL? What have you heard?"

[Let family answer. Don't correct them yet — just listen. Note misconceptions.]

"Good. That gives me a baseline. Here's what I want you to walk out of here knowing, regardless of anything else."

Brandon delivers the "3 Things" breakdown:

"Number one — NIL stands for Name, Image, and Likeness. It means [Name] now has the legal right to earn money from his brand. His name on a product. His face in an ad. His social media audience. That right now belongs to him — not the school, not the team, not the league. Him."

"Number two — NIL income is real income. It's taxed like self-employment income. That means if [Name] gets a check for $500 from a local brand, the government sees that the same way they see a freelancer getting paid for a job. We're going to talk today about how we structure that properly so it never becomes a problem."

"Number three — not every deal is a good deal. The goal of TYMEinc is not to get [Name] as many deals as possible. The goal is to get him the right deals — ones that build his brand, don't risk his eligibility, and actually make sense for where he's trying to go."

[Pause. Check in.]

"Any questions on those three things before we keep going?"

[Address the state-specific eligibility question — always do this in Session 1:]

"I also want to confirm something right now while we're all together. [Name], you're in [State], and in your state, high school athletes [can / cannot] participate in NIL deals as of today. Here's what that means for us specifically..."

If YES, allowed:

"You're clear to go. We just need to follow a few specific rules around using your school's name or uniform, and we can't accept anything that looks like a payment tied to where you commit. Beyond that — you're open for business."

If NO, restricted:

"Right now your state doesn't allow it at the high school level. That doesn't mean we don't start. It means we use this time to build everything — your brand, your media kit, your social presence, your entity structure — so that the moment you step on a college campus, you are ready to earn on day one. Most athletes show up to college not knowing what NIL even is. You'll show up with a team already in place."

SEGMENT 2 — BRAND DISCOVERY (15–20 min)

Understand what they have before recommending what to build.

"Alright — let's talk about your brand. And I want to be clear: every athlete has one. The question is whether it's intentional or accidental. Right now, [Name's] brand is whatever people find when they Google him or pull up his Instagram. We want to make sure that's telling the right story."

Brandon asks the Brand Discovery Questions (take notes):

On Identity:

"If I asked 10 people who know you — coaches, teammates, people in your community — what word would come up most to describe you?"

"Outside of baseball, what do you actually care about? What do you do?"

"Is there something about your story — your family, where you grew up, something you've been through — that you think people don't know about you, but that you'd be proud to share?"

On Social Media:

"Walk me through your social right now. What platforms are you on? What do you post? How often?"

"Have you ever posted anything related to baseball training, your games, your recruiting process?"

"Do you know what your engagement rate is? Do you know what that means?"

On Deals:

"Has anyone ever reached out to you about a deal, a partnership, anything like that? What happened?"

"Are there any brands you already love — ones you actually use — that you'd genuinely want to represent?"

On Goals (ask both athlete and parents):

"Where do you see [Name] in 5 years? What's the dream?"

"[Athlete's Name], in your own words — what do you want out of this program? What does success look like to you?"

[Internal Brandon note: The gap between what the athlete wants and what the parents want is important. Address it directly if there's a disconnect.]

"I'm asking both of you because I want to make sure we're aligned as a team from day one. My job only works if everyone in this room is moving in the same direction."

SEGMENT 3 — THE BUSINESS TALK (15 min)

Introduce the LLC concept. Plant the seed — don't overwhelm.

"I want to shift to something most people don't talk about in these meetings — and it's the part I think is the most important."

"The moment [Name] earns his first dollar from NIL, he is a business. Not an athlete who got a check. A business. And businesses need structure."

"What I've seen happen — and it's more common than it should be — is a young athlete earns $5,000, $10,000, $20,000 in NIL, and then April comes around and they get hit with a tax bill they weren't expecting. Nobody told them. Or they signed a contract without reading it and locked themselves out of a better deal six months later. That won't happen to anyone in my program."

Introduce the LLC concept:

"Here's what we're going to talk about — and we don't have to do this today, but I want you to hear it now so it's not a surprise later. We're going to form an LLC."

"[To parents] — an LLC is a Limited Liability Company. It's the legal structure that the vast majority of professional athletes use to receive their income. It's not complicated. It's not expensive. And it protects [Name's] personal assets — including yours as his family — from any business risk that comes with being in the public eye."

"What it also does is make [Name] look more serious to brands. When a company's legal team goes to cut a check, they'd rather write it to '[Name] Baseball LLC' than to a 17-year-old's personal bank account. It changes how they see him."

[For younger athletes — ages 13–15 — soften the LLC intro:]

"We're not going to set up an LLC today. You're still building your foundation. But I want you to know that's coming, and I want you to understand why — so when the time comes, it's not foreign. We plant the seed now."

[For athletes already earning — ages 17+ with existing deals:]

"If you're already getting paid — even small amounts — we need to talk to a CPA this week. Not next month. This week. I have people I refer families to who specialize in this. It's one of the first things we do together."

Introduce the Tax Reality:

"[Name], I'm going to give you one number and I want you to remember it: 25 to 30. That's the percentage of every NIL check you need to set aside for taxes. So if you get $1,000 from a brand partnership, $250 to $300 of that is not yours. It belongs to the federal government and potentially your state. The athletes who get in trouble aren't the ones who spend the money — they're the ones who spend money that was never really theirs."

"[To parents] — part of our onboarding includes walking your family through the tax calendar, making sure [Name] has a separate bank account for NIL income, and connecting you with a CPA if you don't already have one. This is part of the program. Not optional."

SEGMENT 4 — THE TYMEINC PROGRAM (10 min)

Present the tiers clearly. No pressure. Answer questions.

"Let me show you what working with TYMEinc actually looks like."

[Brandon presents the tier breakdown — printed one-pager or slides:]

"We have four levels of engagement. I'm going to walk you through each one, and then I want you to tell me where you think [Name] is right now — and where you want to be."

Tier 1 — NIL Starter

"This is for athletes who are earlier in the process — building the foundation. We do an education session, set up the digital presence, build the media kit, and make sure you're protected from an eligibility standpoint. This is where we figure out what your brand actually is."

Tier 2 — NIL Growth

"This is where we start going out and getting deals. We make active outreach to brands — local first, regional as you grow. I review every contract before you sign it. We're meeting quarterly and building momentum."

Tier 3 — NIL Elite

"This is for athletes who are approaching a college commitment or already committed. This is where the brand moment is real — and where the money starts getting real. We do the commitment strategy, the college collective intro, the national brand pitch, and we start your business infrastructure — the LLC, the bank account, the tax calendar, the advisor team."

Tier 4 — Professional Infrastructure

"This is for athletes who are approaching the draft or already professional. We build a full multi-entity structure — separate LLCs for your sports income, your media, your investments. We manage your compliance across every state you do business in. Your attorney, your CPA, and your wealth advisor are all coordinating through one central plan."

"Based on what you've told me today — [Name's] age, where he is in recruiting, what he's currently earning — I'd recommend starting at Tier [X]. Here's why..."

[Tailor the recommendation to the specific athlete. Never generic.]

SEGMENT 5 — THE CLOSE (10 min)

Invite the decision. Remove the pressure. Commit to next steps.

"Before I tell you what the next steps look like — I want to open the floor. What questions do you have? And I mean real questions. Not polite ones."

[Let family ask. Answer everything honestly. If you don't know, say so.]

[After Q&A, deliver the close:]

"Here's what I'd like to propose. We don't have to make a final decision today. What I'd like to do is send you home with a one-page summary of everything we talked about — the tier we discussed, what's included, what it costs, and a checklist of what we'd do in the first 30 days if you decide to move forward."

"If it makes sense for your family, you let me know and we get started. If you have more questions, call me. My number's on the card and I'm genuinely available."

"What I will say is this — the athletes who benefit most from TYMEinc aren't the ones who wait until everything is perfect. They're the ones who start early, build the right habits, and show up with structure already in place when the real opportunities come. [Name] has the talent. My job is to make sure the business side matches it."

[Shake hands. Walk them out personally.]

POST-MEETING — BRANDON'S FOLLOW-UP PROTOCOL

Within 24 hours:

• [ ] Send personalized follow-up email (use template below)
• [ ] Attach one-page program summary with recommended tier
• [ ] Include 30-day action plan specific to this athlete
• [ ] Include link to state NIL eligibility resource

Within 48 hours:

• [ ] If family expressed urgency around existing income — follow up with CPA referral contact
• [ ] If athlete is close to committing — flag as priority and begin pre-commitment brand prep

Within 7 days (if no response):

• [ ] One follow-up call — keep it short, no pressure
• [ ] Reference something specific from the meeting to show you were listening

FOLLOW-UP EMAIL TEMPLATE

Subject: Great meeting, [Athlete First Name] — here's your summary

[Parent First Name] and [Athlete First Name],

It was great sitting down with you today. I want to make sure everything we talked about is clear, so I've put together a quick summary below.

Where [Athlete First Name] is right now: [2–3 sentences about their current position, social presence, and NIL status]

What TYMEinc recommends: Based on our conversation, I'd recommend starting with the [Tier Name] program. Here's what the first 30 days would look like:

• Week 1: [Specific action — e.g., NIL education session, media kit intake]
• Week 2: [Specific action — e.g., social audit, state eligibility confirmation]
• Week 3: [Specific action — e.g., first brand outreach, contract review setup]
• Week 4: [Specific action — e.g., LLC discussion with CPA if applicable]

One thing I want you to remember: [Personalized insight from the meeting — something you heard that stuck. Reference it here. Shows you were listening.]

Investment for [Tier Name]: [Price]

If you're ready to move forward, just reply to this email or give me a call. If you have more questions, same thing.

Looking forward to working with [Athlete First Name].

— Brandon TYMEinc NIL Navigator [Phone] | [Email]

OBJECTION HANDLING GUIDE

Want a matching one-page leave-behind handout version for the family to take home, or a digital intake form Brandon sends to families before the first meeting?